Dear Jazz fans,
I get the feeling there is frustration building in you. Every time you see the Jazz get blown out while making no effort to give the young guys playing time—well it just gets stronger and stronger.
I believe this is simply because you don't understand our team goals. It's my fault, of course. I've been less than forthcoming and honest in this way, with all my "we're not rebuilding, we're contending" and "can't establish a losing atmosphere" nonsense.
So it's time to be honest, here are our real goals for this Utah Jazz team.

- Make Big Al the league's only 20-20-40 guy. That's twenty points per game off twenty shots and forty minutes. This is our number 1 goal. Everything else is secondary. But we're good at thinking outside the box —we've found innovative ways to accomplish the rest of the goals and keeping the real vision in mind.
- Destroy Gordon Hayward's confidence. There's this beautiful message when we kept Raja in the lineup benched Favors (who had played well, but didn't get the ball enough or minutes to show what he can do). It showed that the kids will be benched for the slightest perceived mistakes, but vets will never be pulled and the kids have no power to earn their playing time back. So now Hayward has FINALLY had an off-night, and Josh Howard was delightfully mediocre. Just a couple more of these games, and we can pull Hayward from the starting lineup for Howard and crush his spirit forever. It will be a beautiful thing to see. Kind of like watching a puppy die.
- Help Alec Burks develop bad habits. He's a natural scorer. By keeping him on the bench, for no reason at all, except the final two minutes of garbage time we do a couple of magical things: 1) make him hate his coaches, which will hopefully make him uncoachable, and 2) make him so desperate to score that he abandons all thought of teammates, game plane, etc. when he finally gets in and just goes to get his own stats. We truly believe we can make him the next Ricky Buckets.
- Kill Derrick Favors' defensive instincts. The more we yank him for a single foul, the more passive he'll become on the defensive end until he loses all natural inclination to stop guys. We haven't had a starting post-man play defense in almost ten years, and it sure as hell isn't going to happen now—not on my watch.
- Keep Enes Kanter Raw. His main problem is that he hasn't played in two years. Our solution is to keep not playing him as much as possible. Sure we'll give hime 10 minutes per game, but that will help us make an extremely talented young guy think he's nothing better than the KOOF.
- Help Josh Howard earn a big contract next year. Sure he's not in our long-term plans, but by giving him big minutes for no reason we get a big tax deduction via our secret subsidiary charity organization—the Earn Josh Howard a Big 2012-13 Paycheck Foundation. All our ticket sales and Josh Howard jersey sells are now 100% tax deductible. How does this not help everyone?
- Keep Jeremy Evans out of sight. He's a fan favorite. He's fun to watch play. He may be able to develop into a decent rotation player, a good 7th or 8th man who hustles and makes big plays from off the bench. But damn it, not if I have anything to say about it.
- Make sure we never know if CJ could become a consistent player. It's simple: if he could have consistent minutes and a consistent role, we'd figure him out. But who doesn't love a good mystery?
- Average fewer assists as a team than Deron Williams does by himself. Forget the "lead the league in assists" thing. That was Sloan's way. We want a different one. That's why we start Devin Harris. Unfortunately Gordon Hayward is doing his damndest to sabotage this goal. But thankfully we'll be able to bench him for Josh "I'm a one-on-one hero" Howard pretty soon. All we need is a few more delicious bouts of mediocrity from Howard combined with an increasingly anxious Hayward missing shots.
- Help Raja earn his salary. Unbeknownst to you, his contract stipulates BOTH his total pay and an hourly wage. In order for us to pay the promised amount, we have to make sure he gets enough minutes that the math works out.
- Make sure our young, talented team of tomorrow never gets confidence or development. Think about it. If the kids were given the keys to the team, told we believe in you, we're going to stick with you through all the knocks and mistakes—and then we kept our word, kept teaching them, giving them encouragement, telling them over and over that mistakes are okay as long as they learn from them, as long as they better themselves by them—and then they started getting better, pulling off more and more victories over better and better teams—holy hell, they'd reach their potential. The 76'ers game could have been step one. We can't have this happen. We want them to know any mistake will bench them, that they will never get more minutes than less talented vets—no matter how hard they work, how hard they try, or how well they perform in their limited playing time. We want this beautiful feeling of hopelessness to sink in until they mutiny. Then we can trade them for nothing and keep the course.
- Make the Jazz well-known as a place for washed-up vets to get playing time and earn a big paycheck next year. Yes, Josh Howard will be gone next year. But his success guarantees that we get such interest from our target demographic that we can literally pick and choose from 10-13 year vets who haven't played well in at least five years. It guarantees our ability to maintain the team's current level of success.
- Lose in the most unwatchable way possible. And you thought I never thought of the fans. What if the Jazz lost every game by 15, but you got to see flashes of brilliance and athleticism from the young kids destined to get better and better? You'd still enjoy the games. That can't happen. We want to lose in the most soul-crushing way—by getting blown out thanks to black-hole play, disgusting iso basketball, horrible defense, and no effort whatsoever coming from vets who have peaked and are destined to maintain this level of suck for the next few years (Al, Harris, Sap) or declining dudes who will only get worse (Howard, Tinsley, Raja). Yes, we want the Utah Jazz to be both the worst and most unwatchable team in the NBA—not only this year, but for the foreseeable future.
If you want to imagine the future of Jazz fans, then imagine this: a foot stamping on a human face. Forever.
Now that you know our goals, maybe you can appreciate what we are accomplishing more.Oh, and keep buying those tickets and memorabilia.
With love,
KOC
Sorry all.
I forgot to write KOC’s goal regarding Millsap:
Millsap is hard. On one hand, he’s part of the Core of Mediocrity. On the other hand, he’s enough of a team player that he could work out on a good team. Plus he was arguably the best player last year, and he has been without question the most consistent player so far this year. Our solution is to jerk him around whenever we jerk around lineups (even though of the starters, he’s the only one who’s been good every game), make him feel unappreciated, and make sure when he does his classic Millsapian contributions (like his line against the Spurs) it comes in a team effort so bad that his head explodes. Who says we don’t know how to reward hard work?
Yucca Man - January 1, 2012
loved this, got a rec
AllThatJazzBasketball - January 1, 2012
If only the front office and coaching staff would read this.
rhb - January 1, 2012
I don't think they know how to read
they make all their decisions by calling in the shaman into their yurt, and they read tea leaves.
AllThatJazzBasketball - January 1, 2012
I have one more to add.
Make sure we don’t sign the best free agent who wants to play for the Jazz and plays a position that is a weakness for the Jazz and who has been the best Jazz defender for the past ten years, another weakness on the team (Andrei Kirilenko)—and who has been a favorite of many Jazz fans for the past ten years—even though we now have the cap space to do so.
Also make sure we don’t sign Fesenko for the veteran minimum to provide insurance on the bench—after we have spent four years developing him and he is just starting to show some potential to be a defensive stopper, especially of big centers like Andrew Bynum, Marc Gasol and Dwight Howard (who we will now have absolutely no answer for)—even though he is only 25 years old, and we have no long term plans for keeping either Jefferson or Millsap.
Fesenko for President - January 1, 2012
yeah, I don't get it...
Why is Burks not getting any minutes? I cringe when I see Raja huck a 3. When your down by 25 in the fourth, why not let the new kids have at it? I’ve been watching these games not cuz I think the Jazz will win….. but to see how the new kids develop. Man, they aren’t even fun to watch this year.
garthvader - January 1, 2012
Well said!!!
I couldn’t agree more
Goof - January 1, 2012
Sad
This is depressing. :(
Alex Dye - January 1, 2012
WOW..
I almost can’t believe that KOC would be this honest and forthcoming.
I have to say now though that I’ve read this my mind as a Jazz fan is at ease and I look forward to the non exciting games in the future.
I’m also relieved that KOC didn’t mention anything about Scott “Worst Franchise in Sports” Layden being groomed to be the next GM of the Utah Jazz.
I’m really Jazzed for the rest of this season.
On a side note even though I have been a fan of Jeremy Evans since last year and thought that he might be a great replacement to AK47 I am now completely in favor of Jeremy Evans being benched for the rest of the season. Last night with a minute or 2 left in the game he was thrown to the wolves and then actually had the audacity to rotate defensively to cover Spurs guards who would penetrate the Jazz paint.
Teamwork and effort should not be rewarded!
Devin Harris, Al Jefferson, Raja Bell and Josh Howard are the future!
Go Jazz!
utahspazz - January 1, 2012
I'm a KOC fan,
but this was spot on and we need to find a way to get it to him. Leak it to BTS maybe?
SurlyMae - January 1, 2012 via Android app
Well written, but pretty silly.
jazzpatty - January 1, 2012
It All Makes Sense Now!!!
I couldn’t fathom why players who showed enthusiasm, hustle, and teamwork were being pulled to give one-dimensional, me-first players more minutes. Seeing the offensive flow come to a screeching halt when Big Al gets the ball or when Howard tries forever to generate a shot, all while they blatantly disregard the defensive side of the game, was making me pull my hair out.
It all makes sense now!!
Big Juicy - January 1, 2012
I don't think sap deserves to be under the "maxed out" part of 13 but
I agree wholeheartedly about it. I only got to watch the game highlights and it disgusted me in just 15 seconds. Sap, however, keeps getting better every year. He’s added 3-point range and I think he’s only getting better there. Al and Devin though seem to have hit there ceiling or at least have stopped improving.
thatdoolinkid - January 1, 2012 via mobile
I can appreciate Yucca Man's comments, but...
it’s still too early in the season to come to any conclusion. Give Ty ten or fifteen more games to tighten up the screws and make minor adjustments before hitting the panic button. I think most of us agree that developing the youngsters has to be a top priority, if not THE top priority. I think most of us would also agree that it would be preferable to develop the youngsters while winning some games at the same time. Let’s not forget it’s still very, very early in a shortened season with no training camp, and any conclusions we’re reaching at this point are based on a sample size of only 4 games.
Ghostworm - January 1, 2012
You haven't noticed that the Jazz plan isn't actually winning games?
8 wins, 20 losses. That’s what the Sap/Al/Harris combo has accomplished.
Every team in the league had no training camp and are dealing with a shortened, crunched season. Plenty have been able to play decently.
Yucca Man - January 1, 2012
Actually...
A couple of those 8 wins came because Hayward was showing that flare of potential we keep talking about. We wouldn’t want to give them too much credit now.
thatdoolinkid - January 1, 2012 via mobile
Giving you your credit
But stating as in one of my other posts – I didn’t feel last year should really count with eveything that went on last year, all the injury and upheaval. I felt they deserved more of a chance.
You were absolutely right however – at least up to now.
jazzed - January 1, 2012 via Android app
My bad here Yucca
scrolled down on the handheld and thought you were responding to me rather than ghostwarm – although I missed this and am glad to see someone feeling the same. Whew.
jazzed - January 1, 2012 via Android app
someone needs to twitter it to Locke's page or 1320 Kfan
Seriously. We don’t even have a team captain yet.
KaBar6 - January 1, 2012 via iPhone app
they already read us.
AllThatJazzBasketball - January 1, 2012
ha
Good, what did they think about it?
KaBar6 - January 1, 2012 via iPhone app
Outlandish, but sharp observations
I’m so happy you put big Al at #1. I sincerely believe this is the most detrimental aspect of the Jazz’s game right now followed by Harris ever touching the ball.
Benching or trading Jefferson and Harris would be the music to my ears (preferrably benching right now, ‘cuz I’m scared to think about who KOC’d try to bring in to replace them and once again eat up the new kids’ playing time).
I think you did really nail the heart of all the fans problems this year, though: if we’re gonna suck this season, let’s suck with the youngs out there. Let’s see what they’re capable of becoming.
bmidget - January 1, 2012
Truth
Bebop - January 1, 2012
Wow, I understand the satirical nature of this...
but you are dead on with what’s going to happen to these poor kids. The Burks, Favors and Kanter parts were sickening- because if the current course of action continues, that is exactly what will happen.
Stockton2Malone - January 1, 2012
Yes
The satire is saying these are KOC’s goals.
The reality is that these things are what the Jazz are actually accomplishing right now.
Yucca Man - January 1, 2012
Yeah, I understood what you were saying
Sickening, drops my heart to realize just how right you were as to what the results are going to be. Essentially, we are ruining our young guys- it happens all the time to talented young guys who get in the wrong system (Al himself is perhaps a victim of this)
Stockton2Malone - January 1, 2012
very well written as always.
but i think we are being WAY too negative. we are four games into a lock-out shortened season. as much as everyone is pining for certain changes, is so much smarter and sees so much more than the front office, and wants things to happen overnight – they are not going to. this is real life, and real people, and real egos, and things are going to take some time.
let’s all go play some nba2k and grab some taco bell.
sorry to be a downer, but this is just a little too negative for my taste. let’s enjoy the journey a little.
jazzed - January 1, 2012
It makes me sad.
How spot on it is. I have no idea what is going on in the FO. But if they said some of these things, their decisions to this point would make sense, in an ultra depressing way.
Even cheering for us to get a high lottery pick is depressing. If we get 2 lottery picks next year, it is gonna be awesome to watch them only play in garbage time behind new terrible vets we sign next off-season.
The future is bright.
hamfist - January 1, 2012
the future is bright
and it’s been a freaking 4 games – 6 with the preseason. snap out of it! the front office took a certain direction in hopes of being competitive this year and it looks like it’s not going to happen. regardless, we have to give them some time to a) give them an opportunity to feel like they fully gave the direction they wanted to go a chance, b) allow them to readjust, c) get the most out of the assets we do have for that readjustment.
maybe it’s because i’m the old guy who cheered the jazz on as a kid in the days when the team was beyond futile. i don’t know. i really didn’t think i was that old . . . sigh.
jazzed - January 1, 2012
I am not negative about the loses.
I am negative about the way they are coming. I expected the Jazz to lose a lot this year. I just didn’t want them to do it behind huge minutes from Jefferson, Harris, Bell, and Josh freaking Howard.
The Jazz could be a bad team with lots of potential, right now they are just a bad team.
hamfist - January 1, 2012
I totally get what you're saying, but right now it's torture to watch the games
And as for getting the most out of the assets we have. We got nothing for Memo. Literally.
They’re doing an incredible job of botching “getting the most out of the assets we do have” as well.
Yucca Man - January 1, 2012
I disagree.
We got someone to take Memo off our hands with his $11 mil. salary, without giving us back another “terrible vet” to take away playing time from the young guys. This was an “addition by subtraction” move.
The only thing worse than seeing Harris, Bell, Howard and Jefferson look bad in playing big minutes at the expense of the young guys would be to add Okur to that mix—remember who started the first pre-season game?
Fesenko for President - January 1, 2012
Oh--and remember how terrible Okur looked in his first few games?
Fesenko for President - January 1, 2012
I still think we could have gotten more from Okur's contract closer to the trade deadline.
But whatever, I’m over it. That said, at this point I would be thrilled if they had traded Big Al (for more than just a second rounder obviously), with Millsap and Favors starting and Kanter getting the majority of the backup minutes, and Okur getting whatever was left.
hamfist - January 1, 2012
Totally agree
Hated losing Memo the dude but feel exactly the same. Addition by subtraction, and really not sure we could have gotten more.
jazzed - January 1, 2012 via Android app
I can only imagine what would happen in the Jazz locker room
if veterans were benched and the young guys played all the minutes. It would not be pretty.
jazzpatty - January 1, 2012
Because Raja and Howard deserve to be ahead of anybody really on the depth chart?
Who on the team would cry foul if Raja lost his starting spot to CJ, and Burks was the first wing off the bench?
hamfist - January 1, 2012
I don't have a problem with Howard getting minutes. He's playing better and
deserves to play. If we’re only talking Raja losing his starting spot, I can be on board with that too. The vibe I’m getting from the article and the comments is that the Jazz should get rid of all the vets and play only the young guys.
jazzpatty - January 1, 2012
I would endorse that also.
I have been in the ‘blow it up’ camp after the Deron trade. Once you traded the best player on your team, and really the only guy who you could build a contender around, it is time to rebuild. I am definitely the kind of person that rips the band aid off as fast as possible, or jumps into the cold water rather than slowly working into it.
I understand we have to start Jefferson and Harris. But I will not be happy about their bad offense, and their atrocious defense. And I will come here to cry about it lol.
hamfist - January 1, 2012
"Out with the old, and in with the new!"
I say we should all get on board in encouraging Jazz management to adopt the classic New Year’s slogan. It really seems to fit the Jazz team this year. Remember when the Jazz were a contender back in the late 90’s and the Jazz would adopt a new marketing slogan for the Jazz team each year?
The marketing slogan for 2012 should clearly be: OUT WITH THE OLD, AND IN WITH THE NEW.
Fesenko for President - January 1, 2012
You must Login with your SB Nation account and be a member of SLC Dunk to post a comment.